Meet the team

Our goal is to provide online sellers like you the cost saving solutions you need to increase your profits and scale your business above and beyond.

Meet the team behind this Honu profitability toolbox.

Norman Farrar

Norman Farrar is a serial entrepreneur who provides online marketing and managed eCommerce solutions for brands. He has worked with Fortune 500 companies such as Coca-Cola, Mercedes-Benz and 20th Century Fox. Since the early 1990s, Norman has focused on helping entrepreneurs optimize their operations and unlock the full potential of their businesses.

When Norm isn’t traveling the world speaking at some of the largest eCommerce events or mentoring Amazon sellers, he focuses his time on his four businesses. As if he wasn’t busy enough, his interview podcast I Know This Guy…. is now available, featuring compelling people from all walks of life. Everyone has a story that the world needs to hear.

Jump over to normanfarrar.com to learn more about Norman and his mentoring, marketing and Amazon management programs.

Afolabi Oyerokun

Afolabi has always been passionate about finding hidden treasures, haggling and negotiating prices. This obsession for finding high-quality products at bargain prices led him to help several 7-figure Amazon brands increase their profits immensely by buying intelligently in Chinese marketplaces.

For over 20 years, he has been learning and developing the best logistics strategies, relationships and tactics to streamline and improve profitability for his clients.

He is a big believer that “You’ve got to make money when you buy, not just when you sell”. His company is behind successful launches of several multimillion dollar products on Amazon and other retail channels. 

An entrepreneur at heart, Afolabi loves helping entrepreneurs develop their ideas and inventions into great & successful products.

Sue

Sr. Product Manager

Hayden

Project Manager

Manavika

Operations Manager

Vandana

Project Manager

Kelsey

Marketing

Jimmy

Quality Control Manager

Sebastian

IP Counsel

Bella

China Sourcing Specialist

Nina

Workflow Specialist

Mary

China Sourcing Specialist

Connie

China Sourcing Specialist

Cici

China Sourcing Specialist

Kathleen

China Sourcing Specialist

Our entire team can’t wait to work with you and see what impact and difference we can make on your bottom line.

Schedule a call today!

To Find Out How Much You Can Save on Your Cost of Goods,

Schedule a Call

with Our Profitability Experts Now!