Your brand is valuable. Don’t let legal loopholes destroy everything you’ve built.
Trademarking can be costly. Both U.S. and Chinese law and translations are involved in the process. At Honu, we want to be sure what you’re doing makes financial sense.
What doesn’t make sense is spending $750 on a trademark that can’t legally be filed. Many a business owner has a nightmare story about wasting hundreds of dollars on trademark filings that were later found to be a waste of time and that could have been avoided with the proper due diligence.
Our initial rate is only $199. This is to verify whether your trademark can legally be SUCCESSFULLY filed. If it can, we proceed with the filing for the remainder of the trademark filing fee.
If it can not, we stop immediately and inform you of this and the reasons why, saving you $551.
Most companies will take your $750 fee regardless of whether your trademark filing has a likelihood of success or not. Kiss your cash goodbye.
Call us crazy but we don’t think that you should pay $750 for a trademark filing that has a high rate of failure.
Imagine you’ve built a brand over several years. It’s become a household name. You’re famous on Amazon. Things are going great!
Then, you write in to your supplier to place another order for your most popular products. You wire the down payment. A week or two later, you get an urgent email. Your supplier has been told to cease and desist. They have been told they cannot produce any of your products for you with your brand name on it because you don’t own the Chinese trademark, someone else does.